​Selling a one-of-one property takes more than putting it in the MLS and waiting for buyers to find it.

This week, we turned Penthouse #615 at The Ivey’s into a Creator Studio — inviting a select group of Charlotte real estate professionals and content creators to experience the space, create content and share it with their own audiences.

And that was exactly the point.

At nearly 4,600 square feet, with soaring 20+ foot ceilings, dramatic corner exposures and spaces unlike anything else in Uptown Charlotte, Penthouse #615 is truly one of one.

Every Reel, Story, photo and video created during the event introduces the penthouse to another audience. One listing becomes dozens of pieces of content reaching buyers, agents and people who may never have discovered the property through traditional real estate marketing.

That matters to my sellers.

I believe our job is to create attention around a property — not simply advertise that it's for sale. Social media has become an important part of making that happen.

And collaboration makes it even stronger.

Real estate is competitive, but the best results often come when we work together. Every person who attended brought a different perspective, creative style and audience to the property.

A huge thank you to everyone who joined us, created with us, shared the space and helped make our first Creator Studio such a success. I loved seeing how differently everyone interpreted the same incredible property.

More creators. More conversations. More exposure.

That's the thinking behind the Creator Studio — and another way we're rethinking what it means to market a one-of-one property in Charlotte.

Interested in Penthouse #615 at The Ivey’s IveysIcon.com — or how we market our seller clients differently? Let’s talk.

New construction condos in LoSo starting under $400K? This is one to watch.

The Peterson, a new condominium development planned for 323 E. Peterson Drive in Lower South End (LoSo), Charlotte, is expected to bring 49 new condos to a location directly adjacent to The Olde Mecklenburg Brewery (OMB) biergarten.

Developed by Denciti Partners and Red Cedar Capital Partners, The Peterson is planned to offer one- and two-bedroom condos ranging from approximately 702 to 1,296 square feet, along with a common rooftop deck. And perhaps most notably, pricing is expected to start under $400,000.

That could make The Peterson an interesting new ownership opportunity in a part of Charlotte that has seen tremendous growth — but where much of the new residential development has been apartments rather than condos.

Interested in Buying at The Peterson?

This is where I can help.

Over my 20+ years selling Charlotte real estate, I've been part of many of the sales teams that helped shape Uptown Charlotte's condo market, giving me a unique perspective on new-development sales and what separates one unit from another.

Because in a new condo project, choosing the right unit matters.

Floor plan, location within the building, exposure, parking, HOA structure, upgrades and future resale appeal can make two seemingly similar condos very different purchases.

I'll be following The Peterson LoSo closely as additional pricing, floor plans, HOA details and availability are released.

Thinking about buying at The Peterson? Contact me before you select a unit. I'll help you sort through the options and identify the floor plans I believe offer the best combination of lifestyle, value and future resale potential.

Scott Russo, REALTOR®
The McDevitt Agency
WeSellUptown.com

Uptown Charlotte • South End • LoSo • Charlotte Condos & Townhomes

Jefferson Square #103: Where Uptown Slows Down

There's an interesting pattern I've noticed over the years.

Many buyers begin their Uptown search convinced they want a high-rise. They picture panoramic views, concierge service, and a long list of amenities. Then they start touring homes.

That's when something changes.

The conversation shifts from "Which building do we like?" to "How would we actually live here?"

It's a simple question, but it's one that often leads buyers to Jefferson Square.

Not Every Uptown Lifestyle Begins in a Lobby

If you've been touring communities like 400 North Church, Chapel Watch, or 230 South Tryon, you've probably experienced beautiful residences with plenty to offer.

But Jefferson Square #103 provides something many Uptown buildings simply can't.

Instead of riding an elevator and walking through interior hallways every time you come home, you step through your own private front door. Walking the dog takes seconds instead of becoming part of a routine. Friends arrive at your door—not a lobby. Grocery trips feel effortless. The experience is simply... easier.

For many buyers, that's exactly what they've been searching for without realizing it.

Three Bedrooms That Live Like a Home

Jefferson Square #103 isn't just another three-bedroom condominium.

The one-level floor plan creates a natural flow that's comfortable for everyday living, while the expansive private terrace extends the home's living space outdoors. Whether you're enjoying a quiet morning coffee, entertaining friends, or simply opening the doors on a beautiful Charlotte evening, the terrace becomes an extension of the home itself.

Combined with the mature streetscapes of Historic Fourth Ward, it creates a lifestyle that's difficult to duplicate elsewhere in Uptown.

A Different Kind of Value

With a newly adjusted price of $564,900, Jefferson Square #103 deserves consideration even from buyers searching well into the $600,000s and $700,000s.

Why?

Because value isn't simply about price.

It's about finding the home that best fits the way you want to live.

For buyers who prioritize convenience, privacy, walkability, outdoor space, and the comfort of a true front door, Jefferson Square #103 delivers an experience that's increasingly uncommon in Uptown Charlotte.

If you've been searching for the right combination of floor plan and lifestyle and haven't quite found it yet, this may be the home worth seeing before making a final decision.

Where Uptown Slows Down

Not every buyer wants to live higher.

Some simply want to live better.

Jefferson Square #103 offers a quieter, more residential way to experience Uptown while remaining just steps from everything that makes the city special.

That's why I continue recommending it to buyers.

Because sometimes the best Uptown home isn't the one with the highest floor.

It's the one that feels like home.

What Made Avenue #1810 the Right Choice

When my buyers began searching for a one-bedroom at Avenue Charlotte, they had plenty of options. At one point, there were nine one-bedroom residences on the market, many with similar square footage, pricing, and finishes. On paper, they looked remarkably alike.

But one home continued to separate itself.

The view certainly played a role, but it wasn't the deciding factor. What ultimately won my buyers over was a subtle variation in the floor plan that most people would never notice. The living room is slightly wider than the standard one-bedroom layout, creating a space that feels more open, accommodates furniture more naturally, and simply lives better.

It's not something you'll find called out on a listing sheet, and it's easy to overlook if you don't know what to look for. Yet those small differences often have the biggest impact on how a home feels every day.

That's why buying real estate is about more than comparing bedrooms, bathrooms, square footage, or price. The best opportunities are often found in the details that don't show up in the data.

Today, buyers have access to more information than ever before. The real advantage isn't finding the information—it's knowing which details actually matter.

Congratulations to my buyers on their new space! I know they're going to love calling Avenue #1810 home.

Featured in HAVEN Lifestyle: Elevating Luxury Real Estate Exposure in Charlotte

There’s a difference between simply listing a property and truly positioning it in front of the right audience.

That’s why we’re proud to have several of our luxury portfolio properties featured in the May 2026 edition of HAVEN Lifestyle Magazine — one of the premier luxury real estate and lifestyle publications in the country. Their newest North Carolina issue highlights exceptional homes, architecture, and lifestyle-driven properties across the region, and we’re honored to be included.

View the full issue here:
HAVEN North Carolina – May 2026 Edition

Why Publications Like HAVEN Matter for Sellers
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Luxury real estate marketing today is about far more than MLS exposure.

High-end buyers consume real estate differently. They browse aspirational publications, lifestyle media, curated social feeds, relocation content, and editorial-style features that tell a story about the home — and the lifestyle attached to it.

That’s where HAVEN stands apart.

Their platform reaches a broad audience of affluent buyers, luxury homeowners, relocation clients, investors, and real estate enthusiasts through:

• Digital magazine distribution
• National and regional luxury readership
• Social media amplification
• Lifestyle-focused editorial presentation
• Long-tail online visibility through indexed content
  
  

For our sellers, this means their homes aren’t simply “listed.” They’re showcased.

Strategic Exposure Beyond the MLS

At WeSellUptown.com, we believe exceptional properties deserve layered marketing exposure.

A luxury property campaign should include:

• Professional photography and cinematic video
• Social-first marketing
• Targeted digital advertising
• Search engine optimization
• Agent-to-agent networking
• Editorial and publication exposure
• Strategic brand alignment
  
  

Features like HAVEN help create authority, credibility, and additional digital footprint for a property — all of which can contribute to stronger engagement and broader reach.

Charlotte’s Luxury Market Continues to Grow

Charlotte continues to attract high-income professionals, executives, entrepreneurs, and relocation buyers from across the country. As the city evolves, so does the sophistication of its luxury real estate market.

Publications like HAVEN help put Charlotte homes in front of buyers who may not have otherwise discovered them through traditional search channels alone.

For our clients, that expanded visibility matters.

Thinking About Selling?

If you’re considering selling a luxury condo, penthouse, townhome, or distinctive residence in Charlotte, strategic marketing matters more than ever.

Exposure drives opportunity.

And the right presentation — to the right audience — can make a meaningful difference in how a property is perceived and how it performs in the market.

Explore more at:
WeSellUptown.com